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Lesson 1.1: Identifying Your Core Business Idea
Welcome to the first and most foundational step in your entrepreneurial journey. Every successful business began exactly where you are now: with the challenge of defining a clear, compelling idea. The purpose of this lesson is to provide a structured process for moving from abstract interests and skills toward a concrete business concept you can build upon.
Throughout this course, you will find special sections called the AI Prompt Lab. Think of this as your personal strategy assistant. You are about to Learn by Prompting—a core skill for the modern entrepreneur—using AI to accelerate your progress, overcome creative blocks, and deepen your insights.
Our work in this lesson will follow a three-part process using your Idea Brainstorming Worksheet. This is the primary tool that will help you turn your thoughts into a tangible starting point.
Recommended General AI Assistants (Free Versions Available)
- Microsoft Copilot – Integrated into Microsoft apps, it assists with writing, coding, research, and productivity tasks across Word, Excel, Outlook, and more.
- ChatGPT (Free Tier) – A versatile assistant for conversation, creative writing, summarizing, and brainstorming. Offers voice mode and web search in the free version.
- Claude AI – Known for its long memory and emotionally intelligent responses. Great for working with large documents and generating thoughtful content.
- Gemini (by Google) – Embedded in Google Workspace tools like Docs, Gmail, and Sheets. Supports text, image, and audio inputs for a multimodal experience.
You can use any of these AI tools to practice writing, research, or creative tasks.
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