Strictly speaking, a landing page is a standalone web page distinct from your main website that has been designed for a specific marketing goal. A single call-to-action button with no other navigation will guide your visitors toward your intended conversion goal.

What makes a good Landing Page:

  1. A large Call to action button positioned above the fold.
  2. A landing page should have a clear goal and all messages serve this single goal .
  3. Simplify your copy using bullets.
  4. Use Video if avaiable
  5. Use real testimonials for authenticity.
  6. Include partner co-branding to increase trust by association.
  7. Do A/B testing. Let your audiences decide which message speaks to them.
  8. Provide a free trial. Try-before-you-buy is a standard and expected feature.
  9. Show your phone number so people know you are real and can interact with you on a personal level.

With our years of marketing experience, we can quickly tailor landing page strategies just for you. Contact us today for a great landing page design!