Module 2: Business Planning Basics (Simplified for Small Businesses)

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Lesson 2.1: The Lean Business Plan: A Roadmap for Small Business Success

Welcome to Module 2. In the previous module, you did the foundational work of transforming an abstract interest into a validated business concept, complete with a customer profile, a Unique Value Proposition, and a name. Now, it's time to create a roadmap that will guide your decisions and actions.

Traditionally, this meant writing a 50-page business plan. For a small business just starting out, that's often overwhelming and unnecessary. We're going to use a much more agile and practical tool: the Lean Canvas.

The Lean Canvas is a one-page business plan that helps you deconstruct your idea into its key assumptions. It’s fast, concise, and effective. Instead of elaborate details, it focuses on the core strategic components that drive a business. Your Lean Canvas Template is the deliverable for this lesson.

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Module 1: Refining Your Business Idea
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Module 3: Branding & Identity

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