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Welcome to Module 6: Essential Social Media Marketing! In today's digital landscape, a strong social media presence isn't just an option—it's a necessity for connecting with your audience and growing your business. This module will equip you with the knowledge and tools to navigate the social media world effectively.
Before diving into content creation or engagement strategies, the foundational step is choosing the right platforms. Think of it like setting up shop: you wouldn't open a surfboard store in a desert, just as you wouldn't heavily invest in TikTok if your target audience is primarily on LinkedIn. the key is to be where your ideal customers are and where your business can best tell its story.
Goal: To guide members in building an effective social media presence that connects with their audience and drives engagement.
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