Welcome to Module 7: Email Marketing for Beginners! In this module, we'll explore one of the most powerful and enduring marketing channels available to small businesses: email marketing. While social media platforms come and go, your email list remains a direct line of communication with your most interested audience. We’ll cover everything from building your list to crafting engaging emails and setting up basic automation.
Throughout this module, you’ll encounter "AI Prompt Lab" sections. Think of these as your hands-on workshops where you'll "Learn by Prompting"—a crucial skill for any modern entrepreneur. We'll provide you with specific, copy-pasteable prompts to use with a large language model (LLM) like Gemini, ChatGPT, or Claude. These prompts are designed to help you leverage AI as a powerful creative partner and strategic assistant, accelerating your progress and enhancing your email marketing efforts. Let's get started!
We will show you how to build an email list and use email marketing to nurture leads and drive sales.
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