Project Detail
- Client: Peonies & Petals, LLC
- Features: eCommerce website, gift card, mobile responsive
- Category: WordPress
- Project URL: peoniesandpetalsskincare.com
If you sell skincare, soap, haircare, or wellness products, your website can’t just “look pretty.” It has to build trust fast, explain ingredients clearly, make shopping effortless, and support ongoing marketing—SEO, email, social, and local visibility.
This case study shows how we designed and launched the ecommerce experience for Peonies & Petals Skincare—a clean beauty brand with a strong founder story, ingredient transparency, and a broad catalog spanning body, face, and hair.
Live site: peoniesandpetalsskincare.com
Project snapshot
Brand type: Clean skincare + haircare + giftable products
Catalog needs: Many categories + simple navigation (Body / Face / Hair / Gift Sets)
Key ecommerce features visible on-site:
- Clear product taxonomy (Body Lotions, Body Oils, Whipped Butters, Hand/Foot Salves, Face Oils, Lip Balms, Shampoo/Conditioner Bars)
- Variable products (mix-and-match scent selections for hair bars)
- Bundles (build-your-own soap bundle with selectable options)
- Gift-focused merchandising (Gift Sets + Gift Card)
- Trust signals (reviews/testimonials on the homepage)
- Local + DTC hybrid (free shipping threshold + local pickup messaging; “Find Us” retail/market presence)
- Email capture + content (newsletter subscription prompts + active blog)
- Policy/compliance pages (privacy/terms/disclaimer/cookie policy structure)
What we built (and why it converts)
1) Store architecture that matches how customers shop
Skincare customers don’t think in “SKU lists.” They think in routines and body areas. The site navigation makes discovery easy (Body vs Face vs Hair), while still supporting bestsellers and gifting.
2) Product pages designed for clarity, not confusion
For products with choices (like scents), we used a structure that keeps selections simple and prevents “option overload,” while still supporting personalization.
3) Bundles that increase average order value (AOV)
Bundles reduce decision fatigue and encourage variety purchasing. The “build your own” bundle experience lets buyers mix and match without needing multiple separate add-to-cart flows.
4) Trust-first storytelling (critical in clean beauty)
Peonies & Petals emphasizes a physician-founded origin story and ingredient caution/education—exactly the kind of narrative that reduces purchase anxiety in skincare.
5) A marketing-ready foundation (so you’re not “starting over” after launch)
The site supports ongoing marketing through:
- SEO-friendly category structure (crawlable collections and internal linking)
- Content publishing via the brand blog, including timely posts (e.g., January 2026 updates)
- Email list growth with prominent subscribe CTAs
- Omnichannel/local support (pickup + market/retail presence pages)
Why skincare brands are different (and how we design for that)
Skincare and beauty ecommerce has unique conversion blockers:
- Ingredient anxiety (What’s in it? Is it safe? Why should I trust you?)
- Scent + sensitivity concerns (options, allergens, “clean fragrance,” etc.)
- Legitimacy signals (policies, disclaimers, credible founder story)
- Repeat purchase patterns (you need email + content + gifting flows to stabilize demand)
Our approach is to combine brand storytelling, product clarity, and technical SEO into one coherent system—so your site earns trust and ranks.
Who this is for
We’re a strong fit if you sell:
- Clean skincare, sensitive-skin products, soaps, body oils/butters, lip care
- Hair bars and other variant-heavy products (scents, sizes, bundles)
- Gift sets, seasonal drops, small-batch product lines
- Local + online hybrid brands (farmers markets, pickup, small retail placement)
What you get (deliverables)
Depending on your plan, we can deliver:
- Ecommerce website design + build (shop, categories, product templates)
- Product setup for variants, bundles, gift cards, and merchandising
- SEO foundation: site structure, on-page optimization, internal linking plan
- Email marketing readiness: signup placement + basic automations strategy
- Analytics and tracking setup (so marketing is measurable)
- Performance + mobile conversion optimization
- Policy/disclaimer implementation appropriate for skincare brands
Our process
- Discovery: products, margins, fulfillment, customer objections, brand voice
- Architecture: categories, navigation, collections, conversion paths
- Design: brand-forward visuals + trust modules (reviews, story, ingredients)
- Build: ecommerce functionality (variants/bundles, cart/checkout flows)
- Launch + marketing foundation: SEO QA, indexing readiness, email capture, content launch plan
FAQ
What platform do you use?
For brands like Peonies & Petals, we build on a robust WordPress eCommerce that supports categories, product variations, bundling, and content marketing in one place.
Can you handle variants like scents, sizes, and bundles?
Yes
Do you set up SEO, or just design?
We build the site to be indexable and scalable: clean structure, optimized templates, internal linking, and a content strategy that your team can continue.
Can you help if we sell locally and online?
Absolutely. Pickup messaging, “Find Us” pages, and local discovery features are ideal for farmers market brands and small retailers.
Call to action
Want a website like Peonies & Petals—beautiful, trustworthy, and built to sell?
Tell us what you make, how you fulfill orders, and what you want to grow (SEO, email list, wholesale, local pickup). We’ll reply with a recommended site plan and the fastest path to launch.