Designer at work on a logo with pencils and color charts

Branding Starts with Logo Design

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Branding is the process of creating a unique identity for a company or product and differentiating it from competitors. It encompasses everything from the visual elements like the logo, colors, and typography, to the messaging, tone of voice, and customer experience. Designing a logo is certainly an important aspect of branding.

The logo should be designed in a way that accurately reflects the brand’s values, personality, and target audience. It should be simple, memorable, timeless, and appropriate for the brand, and it should work well in different contexts, such as on a website, business card, or packaging.

When you prepare to start your business, the very first thing you think about will be a business logo, but you don’t know where you should get started. Where do you find a good designer? And what is the cost of designing a logo? In this article we will answer your questions.

What are the 4 rules of a good logo?

First you need to know what a good logo should be, so you know what you are looking for. This will guide you to find a good logo design. A good logo should at least follow these 4 rules:

  1. Simple: A simple design is more easily recognizable and memorable.
  2. Memorable: The logo should be memorable and easily distinguishable from others in the same category.
  3. Timeless: A good logo should be able to endure and remain relevant for many years.
  4. Appropriate: The logo should be appropriate for the brand and its target audience, reflecting the values and personality of the brand.

Additionally, a good logo should also be scalable, versatile, and distinct, allowing it to be easily recognizable across different mediums and platforms. A very good example is Nike’s logo, classic! Do you know the meaning behind it?

The Nike logo, also known as the “Swoosh,” was created by graphic designer Carolyn Davidson in 1971. The logo was inspired by the wing of the goddess Nike in Greek mythology, symbolizing victory and speed.

Nike's logo

Nike’s logo The Swoosh was designed to be simple, fluid, and dynamic, representing the movement and speed of the athlete. It was intended to suggest motion and progress, which aligns with Nike’s brand mission of empowering athletes to perform their best.

Over the years, the Nike logo has become one of the most recognizable and iconic logos in the world, representing the brand’s commitment to innovation, quality, and athletic performance. The logo has evolved slightly over the years, but its core essence remains the same, representing Nike’s commitment to empowering athletes and helping them achieve their full potential.

How much does a logo design cost?

In general, the cost of a logo design can range from a few hundred dollars to several thousand dollars. We will provide 3 concept designs for $250; a full deposit is required. Then any modification beyond the concept designs will be charged at a $75/hour rate. In our experience, the final cost can be less than $350. Keep in mind that a logo is an investment in your brand. It may be worth investing more money upfront to get a logo that you’re happy with and that will serve your brand well in the long run.

Yes, you can count on the designer to design a beautiful logo for you. That is their job. But even a really good designer doesn’t know what can surprise you immediately. In order to save money and shorten the guessing time, you can give designer some direction. Like what color, fonts you like; typography you prefer; do you want to add message (slogan) to the Logo, etc. If you prepare well and have clear communications with the designer, you will end up paying less for a logo you love. If you hire BBDS Design to design your website, we will design a Logo for you without extra charge.

What Logo file formats do I get from the designer?

When you receive your logo from a designer, you should typically receive it in multiple file formats to ensure that it can be used in different contexts and on different platforms. Some of the most common file formats that you can expect to receive include:

  1. Vector format (EPS, AI): A vector format is scalable and can be resized without losing quality, making it ideal for printing materials such as business cards, brochures, and signs.
  2. PNG: A PNG file has a transparent background and is commonly used for web graphics, including logos and icons.
  3. JPG: A JPG is a raster format optimized for use on the web and can also be used for printing.
  4. PDF: A PDF file can be used for printing and is often used as an archival format to preserve the original design.

It’s important to communicate with your designer to make sure you receive the logo in the file formats that you need. Having the original files in multiple file formats will also ensure that you have the flexibility to use the logo in different ways in the future.

What is the delivery time for a Logo design?

In general, BBDS Design will work with your schedule, and can deliver the work as fast as you wish, even in the same day.

Can I design my own logo?

Yes. if you have extra time and specialized software. To design your own logo, you can follow these steps:

  1. Define your brand: Determine the values, personality, and target audience of your brand.
  2. Research your competition: Look at other logos in your industry to get inspiration and avoid similar designs.
  3. Brainstorm ideas: Jot down a list of words and concepts related to your brand.
  4. Sketch your ideas: Draw rough drafts of potential logos by hand or using a tool like Adobe Illustrator.
  5. Refine your design: Pick your favorite sketches and refine them, exploring different font options and color palettes.
  6. Test your design: Show your logo to a variety of people and gather feedback to make any necessary revisions.
  7. Finalize and save: Once you are satisfied with the final design, save it in various file formats to use on different platforms.

You always can draft your idea on a piece of paper, then send it to us. We will perfect it for you and finalize it.

Which is the best free logo maker?

There are several free logo makers available online. In term of usability, Canva is the one we recommend. It offers a user-friendly interface and a large selection of templates and design elements.

We hope this article helps you with your logo design and branding efforts. No matter whether you decide to do it yourself or hire somebody to do it for you, just remember BBDS Design is here to help. If you still have questions, please feel free to contact us and check out our work by clicking on the buttons below.

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