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If a picture is worth a thousand words, what is the video equivalent? Ten thousand words? Videos are a great way to expand your marketing reach in an inherently visual way.
86% of Businesses Use Video as a Marketing Tool
That is according to an annual survey on video marketing trends. If you aren't video marketing, you should consider it.
The statistics on video consumption are mind blowing:
- 72% of customers want more product information via video
- A third of all time online is spent watching videos
- Web pages with video content keeps viewers on the page longer
- Video consumption has increased across all age groups in the last 5 years
- 80% of marketers create videos less than 3 minutes long
- Videos less than 2 minutes long get the most engagement
- 50% of viewers watch videos with the sound off - good captions are essential
- Video marketing has a high ROI (according to video marketers 🙂 )
Expand Your Marketing with Video Content
- Company overview
- Product promo
- Product installation / product use
- Product Q & A
- Product troubleshooting
- New product versions
- Product installation
How Do I Make a Video? Getting Started
- BBDS can create your videos - contact us for details
- Keep it short - less than 2 or 3 minutes
- Make it thematic. Answer one question, solve one problem, introduce one product.
- Write a script or an outline - it forces you to organize your thoughts
- Organize your visual timeline. What shots do you need? Closeups?
- Watch the videos of your competitors. Your videos need quality at least that good.
- Pay attention to recording quality - both video and audio. Amateurish audio is a turnoff.
- Shoot your video, edit it, then add any voiceovers
Get Your Feet Wet
BBDS can help you get started with video marketing. We can produce compelling video content based on your existing website content. This is a less expensive alternative to a location or studio shoot.
- $600 Company video overview - based on website materials
- $600 Product video based on website materials
- $600 Product FAQ
- $1000 Product installation
- $1000 Product usage
Get started with video marketing today. Contact us!
